FREQUENTLY ASKED QUESTIONS

Nope. We’re a product marketing consulting firm.
We don’t do executions. We guide your team with strategy, positioning, messaging, and GTM clarity—so they know exactly what to do and why.

No. We don’t write or create content.
But we’ll define what should be written, how it aligns with the funnel, and what messaging your writers should follow. Think: content direction, not creation.

Absolutely not.
We don’t touch tools like Meta, X, LinkedIn, or Hootsuite. We won’t schedule posts or manage media spend.
We’ll guide your brand voice and campaign themes—but execution stays with your internal or external team.

That’s great. We’ll audit and improve—not reinvent the wheel.
Our job is to make sure it’s actually working across sales, product, and marketing—not just sitting in a deck.

Yes. We often collaborate with internal teams.
We’ll provide the strategic direction, frameworks, and messaging guidance they need to build effective assets.

Everything is delivered via:

  • Strategy sessions (Zoom)

  • Strategy docs (Notion)

  • Reviews & feedback (Loom videos or async comments)

  • Clear playbooks your team can immediately use

Absolutely. We’re a legit consulting partner.
We can work under NDAs, MSAs, or any other legal documentation you need to protect your product, roadmap, or strategy.

Yes, within reason.
We offer pre-defined structures for clarity—but we’re flexible on which parts we emphasize based on what you need most (e.g. sales enablement vs. content GTM).

Yes. Every engagement includes a final walkthrough (live or Loom) explaining what was built, how to use it, and how to scale it across the team.

Yes-as an Add-On Sprint.
We’ll help refine your pitch, GTM narrative, and value prop clarity for fundraising decks. We don’t design, but we’ll sharpen the story.

We work with B2B software companies of all types—especially:

  • PLG tools

  • AI SaaS

  • DevTools

  • Sales/RevOps

Vertical SaaS (HRTech, FinTech, EdTech)
As long as you’re B2B and selling software—we’ve got you.

Onboarding takes just 24 hours, so within 24 hours we will start.

You keep:

  • Your complete playbook

  • Notion docs + Looms

  • Content + campaign strategy

Messaging systems
You can implement everything with your team or move into monthly advisory for continued support.

Yes. We work remotely with SaaS teams across the U.S., EU, APAC, and India.
Timezone flexibility and async delivery are built into how we operate.

Because every product has a bias—it’s just rarely communicated well.
We help SaaS teams lean into their strengths, define what they believe, and tell a story the market can actually remember.

All Your Questions Covered Here...