PMM PLAYBOOK SPRINT
FRACTIONAL PMM ADVISORY
ADD-ON SPRINTS
A rapid project to lock your positioning, messaging, and GTM plan. Ideal for Seed–Series B founders needing clarity yesterday.
Ongoing senior-level product marketing guidance without the six-figure hire. Ideal for Series A–C teams scaling GTM motions.
Week – 0
Prep
Stakeholder intake, data scrape, quick win/loss notes
Week – 1
Discover
Customer interviews, competitor analysis, ICP mapping
Week – 2
Distill
Positioning framework, messaging house, tagline options
Week – 3
Deploy
Website copy draft, sales deck copy, GTM calendar, Loom walkthrough
Week – 0
Prep
Stakeholder intake, data scrape, quick win/loss notes
Week – 1
Discover
Customer interviews, competitor analysis, ICP mapping
Week – 2
Distill
Positioning framework, messaging house, tagline options
Week – 3
Deploy
Website copy draft, sales deck copy, GTM calendar, Loom walkthrough
A focused three‐week process to nail your positioning, messaging, and GTM plan, ready for execution.
Interactive workshops, founder/leadership interviews, and async reviews to shape and finalize your ICP, positioning, and GTM narrative.
A structured document capturing segmentation, ICPs, differentiators, value props, core narrative, and messaging pillars, built for alignment across Sales, Marketing, and Product.
A polished deck outline and homepage copy wireframe written in your new positioning, no filler text, ready for design and development.
A clear action plan detailing priority initiatives, launch themes, and content funnel focus (ToFu BoFu + all customer journey stages), mapped to your ICPs.
Notion workspaces and templates with frameworks, examples, and positioning models we’ve refined across multiple SaaS categories.
Cadence
30-min GTM war-rooms, Slack hotline
Cadence
Launch planning, campaign audits, enablement refresh
Cadence
Narrative reviews, pricing & packaging alignment
Cadence
30-min GTM war-rooms, Slack hotline
Cadence
Launch planning, campaign audits, enablement refresh
Cadence
Narrative reviews, pricing & packaging alignment
Ongoing senior‐level product marketing support, without hiring in‐house.
A dedicated 30‐minute session to review launches, campaigns, or positioning tweaks and set priorities.
Rapid async feedback on copy, messaging, pricing, or any GTM asset.
Deep dives into what’s working, what’s not, and fresh enablement materials or positioning guidance.
Step back to re‐evaluate market shifts, refine messaging, and optimize your pricing/packaging.